evaluation question 2

Q2
How effective is the combination of your main product and ancillary tasks?

Coherence has been created throughout all three pieces of my production including the first five minutes opening to my documentary, the radio trailer and my print advert in a variety of ways. To begin with, the title "Fitting in" is featured in all of three texts styles we use, which is in the opening titles, on the print advert and it is said at the end of our radio trailer.

The voice over is consistent throughout the two scripts we have created which include audio, which was recorded by Johnathan Dutton. We chose him as he is a member of our target audience and it fits in well with our documentary again creating coherence. The "Teenage Dirtbag" by Wheatas, music in the opening titles was also used during the radio trailer so that they both linked together creating coherence.

The slogan of our production only exists in the print advert, and not in the documentary or in the radio trailer . This is because we had only decided our slogan when it came to doing the print advert, which was after making our production and the radio trailer.

In our production we have used the same image of "Fitting in" from our opening titles in the print advert. So that when the audience see the print advert they will know straight away what it is, as it would have been advertised on the television, making them want to watch our documentary.

I think the documentary radio trailer would gain a mass audience as it would have to be broadcasted on many radio stations, so vast majority of people will hear it being advertised, giving them the decision if they want to watch the programme or not. I think it would also be wise to also broadcast the trailer on Radio City 96.7 and all of the other local radio stations on the Wirral ,to advertise it locally. This is because it includes camera shots of Liverpool and other parts around Wallasey, Wirral, which is were we completed our voxpop and cutaways.

With the print advert I would place it in newspapers such as The Guardian and The Times , also in shops so that everyone gets the chance to see the print advert, successfully advertising our documentary. The reason we Chose The Times and the Guardian Newspapers, is because both genders read the paper so it gives them the chance to see the advertisement.

The combination of all of the documentary, print adverts and the radio trailer link together making them fit as a package for example

The voxpop - at the beginning of the documentary is also used for the beginning of the radio trailer
.A part of Dean Carr and Callum Mcguinness interview from the documentary is used also in the radio trailer.
.Johnathan Dutton who does the voice over for the documentary is also the same voice from the radio trailer to advertise the programme.

.The print advert have some of the people advertised on it who are actually in the documentary again giving an insight into our documentary and the taste of it.

.The music from the opening scenes from the documentary " Teenage Dirtbag" has the same music on the radio trailer when the programme is being advertised.

The slogan on the print advert “What you looking at” fits in with the title "fitting in", as the three males who are standing together all look different,which would make the audience question this and think, "that's not normal they are from different groups of people!" The message which this image is trying to get across from the print advert is that "you don’t have to be in a specific group to be able to speak to different people. Everyone is equal you dont have to "fit in" to become a member of a group."